Jamaica Me Crazy
Recently I have been seeing a lot of commercials on TV about traveling to different countries. One of the ones in particular I have been seeing is Jamaica. I have been hearing about Jamaica from so many different media outlets and I am wondering if this has anything to do with PR.
The first advertisements I started seeing just said “Come to Jamaica.” Then I started hearing about the Sandals resort in Jamaica. It has been showcased on many reality TV shows, including one of my favorites (Girls Next Door), are going to a Jamaica Sandals resort. I feel like this cannot be a coincidence. During the show the three girls go to Jamaica for Holly’s sister’s wedding. During the two episode long visit the girls do all of these amazing things and see the best part of Jamaica, all along mentioning the Sandals resort and Jamaica. I realize this has to be a PR campaign. I’m guessing that they had their visit completely paid for and Sandals and Jamaica got their free publicity
Then I started thinking about if I had seen this a lot before. I realized that several years ago the Atlantis Resort on Paradise Island was doing almost the exact same thing. There was a Mary Kate and Ashley Olsen movie called Holiday in the Sun whee the entire movie was filmed on the resort. They had plug after plug after plug of their name. I’m guessing that the crew was taken very good care of during shooting. Soon after that movie came out, Atlantis was again a celebrity destination. On the reality TV show Newlyweds Nick Lachey and Jessica Simpson go to the Atlantis Resort for a trip.
All in all, this seems to be a really good PR idea, however, I would love to know how much this is practiced by resorts. What do you think about giving a celebrity a free trip in order to get people like you to want to go to a resort? Sleezy? Or just good PR…
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